Professional Summary
I build AI systems that help Shopify's revenue teams move faster, sell smarter, and operate at 10x. Currently architecting internal AI systems, agentic tools, and automations that supercharge Shopify's revenue engine. Previously managed a scaled book of business generating over $1B+ in GMV as a Senior Merchant Success Manager. Serial entrepreneur with multiple successful exits, award-winning videographer with viral content reaching millions of views, passionate about the intersection of AI, crypto, and e-commerce.
Personal
Husband to Katie and father to Elias and Lilah. Born and bred in Scotland, living in Edinburgh with our family and two British Shorthair cats, Monster Truck and Margo.
Experience
Revenue Technology Lead
Architecting internal AI systems, agentic tools, and automations that supercharge Shopify's revenue engine.
- • Building AI systems that help revenue teams move faster, sell smarter, and operate at 10x
- • Working across GTM, sales, and growth teams to eliminate bottlenecks and unlock leverage
- • Deploying agentic tools and building infrastructure for efficient go-to-market operations
- • 10x productivity improvements through intelligent, proactive AI workflows
Senior Merchant Success Manager
Managed a scaled book of business generating over $1B+ in GMV across UK, Ireland, Europe and Middle East.
- • Consistently beat net revenue retention and incremental product profit targets
- • Helped 100s of Plus merchants grow their businesses through strategic growth programs
- • Drove product adoption and revenue growth across diverse international markets
- • Managed high-value merchant relationships generating $1B+ in GMV
Founder & Entrepreneur
Serial entrepreneur with multiple successful exits including Electric Scootz UK (acquired 2023).
- • Founded Electric Scootz UK - online retailer working with Xiaomi, Dualtron (acquired June 2023)
- • Built Made BRICK by BRICK - digital agency for construction companies (2019-2022)
- • Launched iamhungover.co.uk at age 17, got acquihired by Jinn
- • Experience spans e-commerce, digital marketing, operations, and business development
Notable Projects
Shopify Revenue AI Systems
Architecting AI systems and agentic tools that supercharge Shopify's revenue engine, delivering 10x productivity improvements.
Viral Video Production
Filmed and produced a rap video that achieved over 6 million views on YouTube, demonstrating expertise in viral content creation.
Humans of Edinburgh
Built and ran viral social media campaign reaching 735,230 unique views with posts beating celebrities like Eddie Murphy.
Crypto Trading Infrastructure
Built multiple trading bots and experimented with stablecoins, LP strategies, and prediction markets.
Skills
AI & Automation
AI Systems, Agentic Tools, Workflow Automation, Revenue Operations
Business & Strategy
Revenue Growth, Merchant Success, Entrepreneurship, Go-to-Market
Technical
Python, Blockchain, Trading Bots, Data Analytics, E-commerce
Creative
Videography, Content Strategy, Social Media, Viral Marketing
Education
Bachelor of Laws (LL.B.)
University of Dundee
Dual Qualification Law
2011 - 2012
Higher National Certificate
Central College of Commerce
Legal Services - Band 1 A
2010 - 2011
Languages
Interests
AI & Machine Learning, Cryptocurrency, Videography, E-commerce, Entrepreneurship, Viral Marketing, Revenue Operations, Blockchain